Discover the evolution of Italian fashion with our Milan-based course, offering a deep dive into its rich history, current influence, and future challenges. Here’s what you’ll explore.

1. The History of Italian Fashion: Spotlight on Armani and Versace
Uncover the cultural and artistic influences behind Italian fashion. Through case studies on Armani and Versace, you’ll trace the journey of two iconic fashion houses. A visit to the Armani Silos museum will further immerse you in the legacy and style of Giorgio Armani.

2. The Significance of "Made in Italy" Today
Understand why "Made in Italy" continues to represent excellence in the global market. This module examines the craftsmanship, quality, and innovation that define Italian fashion, and how the label is evolving to meet modern consumer expectations.

3. Fashion Marketing Masterclass: The Gucci Case Study
Explore the marketing strategies that keep fashion brands ahead of the curve, with a focus on Gucci’s rebranding and cutting-edge campaigns. Learn how top brands stay relevant through constant innovation and creative storytelling.

4. Fashion and Sustainability: The Future of the Industry
Dive into the pressing topic of sustainability in fashion. This module covers emerging eco-friendly materials, technologies, and practices that are shaping the future. You’ll explore how brands can align their operations with sustainable principles and why it's essential for the industry’s future.

This course offers a well-rounded view of Italian fashion, blending history, culture, and business insight to prepare you for tomorrow's fashion challenges.